Branding Photography for Pearl & Penna Bridal Boutique | Southern Oregon Bridal Shop
Pearl and Penna Bridal Boutique
Styling and wardrobe by Urban Minx
Hair and makeup by Brittny Tappan
There’s something so exciting about working with fellow business owners who have a true vision for elevating their industries, and my recent branding session with Pearl & Penna Bridal Boutique was the perfect example of that magic.
Pearl & Penna isn’t just a bridal shop; it’s the dream of a woman who’s passionate about creating a modern, luxurious, and unforgettable experience for brides in Southern Oregon. Owned and styled by Casey Freitas, Pearl & Penna is on a mission to transform how brides in our valley find the dress. Casey offers not just beautiful gowns, veils, and accessories, but also a warm, inviting, and honest experience where every bride feels comfortable, heard, and truly seen.
During our branding session, we focused on capturing the genuine personality behind the brand. As Casey shared in her branding questionnaire, she’s not just the owner. She’s the stylist, the consultant, and the face you’ll meet when you walk through the boutique’s doors. She wants her clients to feel like they already know her when they arrive with a feeling of trust and familiarity that’s so important when choosing one of the most meaningful dresses of your life.
This shoot was all about showcasing the boutique’s modern, sleek aesthetic, while still reflecting Casey’s relatable, down-to-earth energy. We documented her helping a “bride” during a styling appointment, giving a glimpse of what the Pearl & Penna experience truly feels like. From relaxed yet polished headshots to behind-the-scenes moments, we created images that will help transform Pearl & Penna’s website and social media into a true reflection of this fresh chapter for the brand.
I was so inspired by Casey’s honesty and big dreams. She’s determined to modernize the bridal experience in Southern Oregon, bringing in an elevated sense of luxury without losing the warmth and welcoming vibe that makes brides feel at home. Her passion for people and for making women feel beautiful and confident is the heart of Pearl & Penna.
I can’t wait to see how she uses these new images to update her website, connect with brides on Instagram, and spread the word that Pearl & Penna is under exciting new ownership. If you’re a bride searching for a modern, elegant bridal experience, or if you’re a business owner ready to capture your own story, I’d love to help you bring your vision to life through beautiful, strategic branding photography.
