An exclusive experience reserved for booked clients of Christine Sarah Photography
THE CURATED PREP GUIDE FOR
BRANDING SESSIONS
First and foremost, thank you for trusting me.
This is your personal invitation into a thoughtfully designed, one-of-a-kind branding experience.
This guide was created with intention to help you feel completely confident, fully prepared, and genuinely excited to step in front of the camera as the face of your brand.
Inside, you’ll find everything you need to bring your vision to life from what to wear, how to prepare, prop and styling inspiration, and strategic tips to ensure every image reflects your business, your personality, and your goals. We’ll cover not only how to look your best, but how to show up in a way that connects with your ideal audience and positions your brand for growth.
As a valued client, you’ll also enjoy access to curated local perks and exclusive partner discounts as just a little extra to make this chapter in your business feel even more special.
You’re not just showing up for photos, you’re stepping into a beautifully curated, full-circle brand experience. And I’m so honored to create it with you!
Let’s get to the details
WHAT TO WEAR
When coordinating outfits, I want you to ask yourself a few honest questions.
02. DOES THIS FEEL COMFORTABLE?
Can you move, sit, and work in it without constant adjusting? If straps fall, fabrics cling, or you feel restricted, it will distract you during the session and show up in the photos. Comfort + confidence = effortless imagery.
01. DO I FEEL CONFIDENT IN THIS?
Your outfit should make you feel like the most polished, magnetic version of yourself. When you feel like a ten, it shows, and that confidence is exactly what your clients will connect with.
03. WOULD THIS LOOK COHESIVE ON MY WEBSITE & SOCIAL MEDIA FEED?
Think of your outfits as an extension of your brand’s visual identity. Do the colors and styles align with your branding palette? Would they flow naturally on your Instagram grid, LinkedIn profile, or website homepage? Choose pieces that look timeless, elevated, and aligned with your brand’s aesthetic.
04. DOES THIS FEEL TRUE TO ME AND MY BRAND?
Ask yourself: Does this outfit reflect the way I want my audience to perceive me? Whether you want to convey authority, creativity, warmth, or approachability, your wardrobe should reinforce that message.
STYLE TIPS
Choosing What to Wear for Your Branding Session
Choosing what to wear can feel overwhelming, but don’t worry, I’ve got you. The goal is to select outfits that not only photograph beautifully, but that make you feel confident, comfortable, and aligned with your brand. Below are tips to help you style your session with ease, no fashion background required.
Cohesion vs. Matching
Think cohesive, not identical. Instead of wearing the same suit or blazer in every look, create variation within your brand palette. Choose colors and textures that flow together across your gallery. For example, if your brand palette includes navy, cream, and warm neutrals, you might pair a tailored navy blazer with cream trousers for one look, then switch to a soft blouse and tan jacket for another. Each outfit is different, but they all feel connected.
Choose Timeless, Brand-Aligned Colors
Colors that align with your brand palette and complement your skin tone always photograph beautifully. Neutral tones like cream, taupe, navy, camel, and black are versatile, while accent colors like olive, burgundy, or dusty blue can tie into your brand identity. The goal is timeless over trendy so your images stay fresh for years to come and integrate seamlessly across your website and social platforms.
Textures, Fit, and Movement
Opt for well-fitted, high-quality fabrics that look polished on camera. Textures like linen, silk, knits, or structured cotton add visual interest without distraction. Movement-friendly pieces such as a flowy blouse, an open blazer, or layered outfits create variety and help you look natural and approachable on camera.
Layering and Accessories
Layers create dimension and flexibility during your session. Blazers, cardigans, jackets, or scarves can be added or removed for quick variation between looks. Accessories should feel intentional and professional: a statement watch, simple jewelry, clean shoes, or subtle glasses. Keep them minimal so they enhance rather than overwhelm your look.
Final Tip: Comfort + Confidence
The best outfits are the ones that feel both authentic to your brand and effortless to wear. If you are comfortable and confident, that energy will show in every single image. Outfits should reflect how you want to be seen by your audience: polished, approachable, and true to you.
WHAT TO AVOID
Every Brand is Unique, and So Are You
While I’ll share styling tips to help your images feel elevated and timeless, I also believe in honoring your personal brand. What you wear should feel like you, while also aligning with the message and energy you want to communicate. The suggestions below are here to guide you, not limit you. If something fits your brand vision (even if it bends the “rules”) we’ll make it work.
These notes are simply here to help avoid visual distractions and keep the focus where it belongs: on you, your brand story, and the connection you’re building with your audience.
Bold Logos or Distracting Graphics
Unless your logo is part of the intentional vision for your brand session (like branded uniforms, product packaging, or merch), steer clear of clothing with large logos or busy graphics. These tend to pull the eye away from your expressions and body language. Clean lines, solid colors, or subtle textures typically keep the emphasis on you, not your wardrobe.
Neon or Harsh Colors
Neon tones (highlighter yellow, lime green, electric pink) can cast unflattering color tones onto skin and look out of place on most websites and feeds. If bold color is a key part of your brand identity, choose richer or more muted tones from your palette that still stand out but feel polished on camera.
Tiny, Repetitive Patterns
Micro-stripes, tight plaids, or small repetitive prints can create distortion (moire) in digital images, especially on screens. This can make your gallery feel less refined. Larger patterns, color-blocking, or textured fabrics photograph beautifully while avoiding these issues.
Overly Stiff or Ill-Fitting Clothing
Outfits that are too rigid, uncomfortable, or require constant adjusting can limit your movement and confidence on camera. Instead, select tailored yet comfortable pieces that let you sit, walk, laugh, and interact naturally. Think polished blazers with ease of movement, flowing blouses, or structured dresses with stretch.
In Short
Choose pieces that support your brand story, not compete with it. Your wardrobe should be the frame that highlights your professionalism, personality, and vision. Whether you’re aiming for authority, approachability, or creativity, your clothing should reinforce that message and feel authentically you.
HAIR, SKIN & NAILS
Little things that help you feel confident, polished, and camera-ready.
These small details may feel subtle, but they have a big impact on your final gallery. This isn’t about perfection, it’s about helping you show up feeling like the most confident, put-together version of yourself, because that confidence is what translates on camera.
Here are a few simple ways to prep with intention (and enjoy a little self-care along the way):
Nails
Keep them clean and intentional. A fresh polish in a timeless, neutral shade (like nude, blush, or soft gray) always photographs beautifully, but a classic red or a shade that ties into your brand colors can also work. Avoid chipped polish, as it’s one of the few things that can’t be retouched later.
Spray/False Tanning
Use with caution. Uneven fading, streaks, or patchiness (especially around wrists, ankles, or elbows) will be noticeable in photos. If you’re unsure, it’s better to skip it—natural skin tones photograph best.
Hair Color
Avoid dramatic changes right before your session. Stick with what feels authentic and aligns with your brand. A fresh touch-up of your usual shade can give you a polished boost without surprises.
Hair Style
Hair that moves is magic. Soft waves, natural texture, or styles with volume tend to photograph best. Overly stiff or overly styled looks can feel less approachable on camera. Aim for effortless, not overdone.
Skin Prep
If your skin allows, gently exfoliate the night before and moisturize well. This helps makeup apply smoothly and gives your complexion a natural glow.
Lips
Keep them hydrated leading up to your session. Dry lips show more on camera. A little balm or gloss can go a long way.
Hands, Arms & Legs
If skin will be visible, moisturize the day of your session. Hydrated skin photographs more evenly.
Feet & Shoes
If wearing open-toed heels or flats, make sure toenails are clean and neatly polished. Choose a neutral or brand-aligned color you’ll still love years from now.
Shine Control
If your skin tends to get oily, bring blotting sheets or translucent powder for light touch-ups during the session. This keeps you looking fresh and professional throughout.
✨ These details may feel small, but together they ensure your images look elevated, cohesive, and professional—just like your brand.
BRANDING SESSION
OUTFIT CHECKLISTS
Bring a variety of looks that reflect different aspects of your brand personality and keep your gallery versatile. Use this checklist to stay organized:
Authority Look (Polished + Professional)
☐ Tailored blazer or jacket
☐ Structured dress or trousers
☐ Crisp blouse or button-down
☐ Closed-toe heels, loafers, or polished flats
☐ Minimal jewelry (stud earrings, watch, simple necklace)
Approachable Look (Warm + Relatable)
☐ Casual yet elevated top (silk blouse, sweater, or knit)
☐ Dark or neutral denim, skirt, or wide-leg pants
☐ Light layers (cardigan, soft jacket)
☐ Comfortable shoes (clean sneakers, flats, ankle boots)
☐ Accessories that feel like “you” (favorite ring, scarf, glasses)
Creative Look (Bold + Personality-Driven)
☐ Statement color from your brand palette
☐ Textured fabrics (linen, leather, silk, or knits)
☐ Trend-forward piece that still feels authentic
☐ Bold accessory (statement earrings, glasses, or shoes)
Lifestyle / Behind-the-Scenes Look
☐ Outfit you would actually wear when working with clients or creating your product
☐ Branded t-shirt, apron, or uniform if relevant
☐ Props that show your process (laptop, tools of your trade, notebook, coffee mug)
☐ Comfortable shoes or barefoot if lifestyle-appropriate
Finishing Touches
☐ Undergarments that match each outfit (neutral tones are best)
☐ Fresh manicure in a neutral or brand-aligned color
☐ Clean, pressed, and steamed outfits
☐ Shoes polished and photo-ready
☐ Backup outfit in case of spills or last-minute changes
Lifestyle & Personality
Props that reflect your personality and values make your brand more relatable and human. Think about what clients would see if they walked into your studio, shop, or home office.
Favorite books, coffee mugs, or candles
Florals, greenery, or a simple vase arrangement
Glasses, hats, or accessories you wear often
A cozy throw, blanket, or chair that fits your aesthetic
For Product-Based Businesses
If you sell physical items, showcasing them in action is key.
Multiple product variations or collections
Packaging + unboxing elements
Tools of creation (paintbrushes, scissors, mixer, etc.)
Lifestyle staging items (styled trays, fabrics, seasonal accents)
For Service-Based Businesses
You may not sell a product, but you are the brand—show clients the experience of working with you.
A laptop with your website pulled up
Client welcome packets or proposal templates
A coffee setup or journal to suggest collaboration
A whiteboard, sticky notes, or planning tools
Extra Touches
Fresh flowers (always photograph beautifully!)
Snacks, sparkling water, or coffee (bonus if they fit your brand colors)
Seasonal touches (pumpkins in fall, greenery in winter, citrus in summer)
✨ Tip: Less is more. Choose props that truly reflect your brand story rather than bringing everything. Aim for 5–8 intentional items that you love and that clients associate with your work.
Props & Tools to Elevate Your Branding Session
The right props can add depth, personality, and story to your images. They’re not just “things”, they’re visual cues that communicate your brand values and make your photos instantly recognizable. Below are some ideas to help you brainstorm what feels most authentic for you and your business:
Work Tools & Essentials
Bring items that represent your daily workflow or signature process. These not only add storytelling but also create natural actions during your shoot.
Laptop, tablet, or phone (bonus: branded cases or covers)
Notebooks, planners, or branded stationery
Favorite pen or stylus
Camera gear, microphones, or creative tools you actually use
Branding Touches
Anything with your logo, colors, or brand elements ties your photos directly back to your business identity.
Business cards, branded packaging, thank-you notes
Products with your logo (mugs, tote bags, water bottles, etc.)
Packaging elements (tissue, ribbon, boxes, shipping supplies)
A branded sign, acrylic block, or banner if relevant
